Google launched this new AI Essentials: Data Foundations Best Practices
These are their key practices:
Build Infrastructure:
– Use Google tag or Tag Manager for tagging with Consent Mode.
– Link Google Ads and Analytics for a full customer view.
– Enable enhanced conversions for accurate measurement.
Optimize Measurement:
– Set up cross-domain linking to track journeys across domains.
– Use Analytics key events as conversions for smarter bidding.
– Refine attribution to focus on impactful data.
Engage Smarter:
– Use Customer Match to reconnect with customers.
– Export Analytics audiences to Ads for tailored campaigns.
– Try Performance Max for AI-driven acquisition and retention.
Revisit regularly to adapt to privacy updates and platform changes! You can read the page here.
