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Google Ads AI Essentials: Data Foundations for Success

Google launched this new AI Essentials: Data Foundations Best Practices

These are their key practices:

Build Infrastructure:

– Use Google tag or Tag Manager for tagging with Consent Mode.

– Link Google Ads and Analytics for a full customer view.

– Enable enhanced conversions for accurate measurement.

Optimize Measurement:

– Set up cross-domain linking to track journeys across domains.

– Use Analytics key events as conversions for smarter bidding.

– Refine attribution to focus on impactful data.

Engage Smarter:

– Use Customer Match to reconnect with customers.

– Export Analytics audiences to Ads for tailored campaigns.

– Try Performance Max for AI-driven acquisition and retention.

Revisit regularly to adapt to privacy updates and platform changes! You can read the page here.

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