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Kick Off 2025 with New Performance Max Features

Google Ads is starting the year with new updates for Performance Max, Here’s what’s new:

Campaign-level negative keywords: Rolling out to all advertisers for better query exclusions.

High-value customer acquisition: Prioritize and bid for customers likely to maximize lifetime value.

Brand exclusions by format: Gain precise control over Search and Shopping ads for product feeds.

“URL contains” rules: Target specific page categories with ease.

Demographic exclusions (beta): Exclude specific age groups.

Device targeting (beta): Customize campaigns by device type.

Enhanced Reporting

Search themes insights: Understand the source of your search queries and refine strategies.

Usefulness indicators: Evaluate the impact of your search themes on traffic.Improved asset group reporting: Segment performance data and download it for deeper analysis.

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