Google Ads is starting the year with new updates for Performance Max, Here’s what’s new:
Campaign-level negative keywords: Rolling out to all advertisers for better query exclusions.
High-value customer acquisition: Prioritize and bid for customers likely to maximize lifetime value.
Brand exclusions by format: Gain precise control over Search and Shopping ads for product feeds.
“URL contains” rules: Target specific page categories with ease.
Demographic exclusions (beta): Exclude specific age groups.
Device targeting (beta): Customize campaigns by device type.
Enhanced Reporting
Search themes insights: Understand the source of your search queries and refine strategies.
Usefulness indicators: Evaluate the impact of your search themes on traffic.Improved asset group reporting: Segment performance data and download it for deeper analysis.
