Google Updates Performance Max Campaign ControlsGoogle has now clearly communicated that API-based placement exclusions are effective.
This contradicts months of official documentation and support guidance claiming such controls only worked through the user interface!
Credit to Navah Hopkins for diving deeper into this topic and sharing with Search Engine Land.
Free. Read by 125K+ marketers every week.
Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
