Google now launched a page for the update on how business names and logos are managed in Performance Max campaigns.
This migration allows you to maintain consistent control over your brand’s appearance in ads.What is Changing?
Campaigns will now support a single business name and up to five logos, managed through brand guidelines.
By March 2025, you need to migrate your preferred business name and logos to brand guidelines.
After March 2025, Google AI will automatically use the best-performing assets from your campaign’s asset groups if no updates are made.
Migration Timeline:Until April 2025, existing campaigns can continue using current business names and logos.After this date, all campaigns will rely on brand guidelines for automated assets.
Next Steps:To avoid losing data or inconsistencies, manually migrate your assets by moving business names and logos from the asset group level to the campaign level.
This update ensures greater consistency and control over your brand’s representation in Performance Max campaigns.
