The guide includes dedicated sections for Performance Max (PMax) and Search, designed to help you optimize your campaigns and maximize results:
Performance Max Highlights
All-in-One Campaigns: Reach customers across Search, YouTube, Display, Shopping, Gmail, Discover, and Maps.
Set Clear Goals: Align your campaign objectives with your marketing strategy, like driving sales or generating leads.
Engage Customers: Use Generative AI to create high-quality assets and leverage audience signals to find the right customers.
Smart Optimization: Maximize results with strategies like Target CPA and ROAS, and use the Insights page to uncover new growth opportunities.Search Section Highlights
Optimize Keywords: Use the search terms report to select relevant keywords and exclude ineffective ones.
Create Impactful Ads: Add assets to boost visibility and engage more potential customers.
Refine Strategies: Implement location targeting and automated bidding to reach the right audience efficiently.
