Google Ads News, as it happens.

Google Tests Business Agent in YouTube Ads

Google is testing Business Agent inside YouTube ads, allowing U.S. shoppers to ask product-related questions directly within ads instead of immediately visiting a retailer’s website. The beta is limited to…

Business Agent in YouTube Ads

Arpan Banerjee discovered that YouTube Shorts Ads now have an AI Label.

🚨 ChatGPT Ads update

OpenAI appears to be adding more contextual copy around Sponsored Results. In one example, a line such as “For AI video generation in a YouTube workflow, here’s one option” appears…

Google Tests Demand Gen Prefill

Arpan Banerjee discovered that Google is now testing prefill for demand gen campaigns!

Reach Metrics

YouTube Creator Partnerships now includes Reach metrics in the Analytics tab, including estimated unique viewers and co-viewers across devices. Unique reach is available for up to 92 days and can…

Google Tightens Bumper Ad Rules

Google has quietly tightened the rules for YouTube bumper ads. Bumper ads are now officially defined as 5 to 6 seconds long — replacing the previous guidance of simply “6…

Business Agent Comes to Shopify

Google Business Agent can now be enabled directly from Shopify through the Google & YouTube app. The AI-powered shopping assistant appears in Google Search and lets shoppers ask questions about…

Lookalikes Come to Video

Google Ads has expanded Lookalike segments to Video campaigns, after previously limiting them to Demand Gen campaigns. Advertisers can now use existing audience data to reach new users with similar…

Thanks for sharing Hana Kobzová

Google Expands Performance Troubleshooting

Barry Schwartz reports that Google Ads appears to have published or updated a broader set of help documents focused on troubleshooting campaign performance fluctuations and changes. The guidance now covers…

Google Adds AI Ad Disclosures

Google has added a new “How this ad was made” section to My Ad Center to improve transparency around AI-generated advertising. The panel tells users when an ad was created…

Thanks for sharing Arpan Banerjee

Demand Gen Adds Multiple Goals

Google has updated Demand Gen campaigns to support multiple conversion optimization goals within the same campaign. Advertisers can now optimize toward several actions at once, including lead form submissions, contacts,…

Thanks for sharing Hana Kobzová

Video Drafts in Asset Studio

Google Ads has added an Upload as drafts option for video assets in Asset Studio. This lets advertisers upload and save videos as drafts without immediately choosing a YouTube channel.…

Thanks for sharing Hana Kobzová