Google has updated Demand Gen campaigns to support multiple conversion optimization goals within the same campaign.
Advertisers can now optimize toward several actions at once, including lead form submissions, contacts, engagements, and YouTube follow-on views. Each goal can be enabled individually, and the new Add goal option makes it easier to manage the setup.
Previously, advertisers had less flexibility in combining different objectives within a single Demand Gen campaign. The change makes it possible to account for multiple valuable customer actions when optimizing performance.
The practical takeaway: Demand Gen campaigns can now reflect a broader range of business outcomes, giving advertisers more flexibility when a campaign has several meaningful conversion actions rather than one primary goal.
Thanks for sharing Hana Kobzová.
