Google has added a new “How this ad was made” section to My Ad Center to improve transparency around AI-generated advertising.
The panel tells users when an ad was created or edited using artificial intelligence, giving more insight into how the content was produced.
The information can be accessed through the three-dot menu on ads across Google Search, YouTube, and Discover.
Ads created with Google’s own AI tools will automatically receive the appropriate disclosure. Advertisers that create AI-generated or AI-edited assets using external tools will need to declare this themselves.
In some regions, including the EU, India, and New York, visible AI labels are already required directly on the ad itself.
The practical takeaway: advertisers using AI-generated creative should expect more transparency requirements, and those using third-party AI tools will need to make sure the correct disclosures are added manually.
Thanks for sharing Arpan Banerjee.
