Google Ads has expanded Lookalike segments to Video campaigns, after previously limiting them to Demand Gen campaigns. Advertisers can now use existing audience data to reach new users with similar characteristics through Video campaigns.
For stronger audience quality, Google recommends using a seed list of at least 1,000 active users and incorporating value-based data when available.
Thanks for sharing Hana Kobzová
Free. Read by 125K+ marketers every week.
Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
