Video Drafts in Asset Studio

Google Ads has added an Upload as drafts option for video assets in Asset Studio.

This lets advertisers upload and save videos as drafts without immediately choosing a YouTube channel.

Previously, videos had to be uploaded to YouTube before they could be added to a campaign. The new draft option gives advertisers more flexibility to review or edit videos first, or to prepare assets before deciding which YouTube channel to use.

The limitation is that the video still needs to be uploaded to YouTube before it can actually be used in a campaign.

The practical takeaway: advertisers can now prepare video assets earlier in the workflow without committing to a YouTube channel straight away.

Thanks for sharing Hana Kobzová.

Leave a Comment

Your email address will not be published. Required fields are marked *