Updated 21 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
24 July 2025Alphabet Q2 2025 earnings: strong growth across all major business lines
Alphabet reported $96.4 billion in revenue for Q2 2025, up 14% year-over-year from $84.7 billion. Net income reached $28.2 billion, up from $23.6 billion in the same quarter last year.…
How Unilever used AI to revolutionize influencer content and paid media in 2025
What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands…
Tuesday
22 July 2025Google Ads Lookalike Segments
Google Ads Lookalike Segments – July 2025 Updates by Georgi Zayakov. Google is quietly upgrading Lookalike Segments in Demand Gen campaigns, giving advertisers new ways to scale with precision. You…
Brand Searches
New: “Brand Searches” in Google Ads. Dario Zannoni discovered that Google has launched a new help page for the conversion type called “Brand Searches”, showing how often users search for…
Sunday
20 July 2025Facebook Ads vs. Google Ads: View-Through Conversions Simplified
Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…
Purple Launched a Bold YouTube Ad, Grew From Niche to $405M
In 2016, Purple was a little-known mattress startup with a unique product: a mattress made from a stretchy, breathable polymer grid. The team believed that traditional DTC performance marketing wasn’t…
Monday
14 July 2025Purple Launched a Bold YouTube Ad, Grew From Niche to $405M
In 2016, Purple was a little-known mattress startup with a unique product: a mattress made from a stretchy, breathable polymer grid. The team believed that traditional DTC performance marketing wasn’t…
Sunday
13 July 2025Google postponed the Ads Editor 2.10 update….
They removed the update from the page. Below you see the update that should come soon. Thanks for spotting Dario Zannoni. Google Ads Editor 2.10 Update. Google Ads Editor 2.10…
Monday
7 July 2025YouTube just got smarter about measuring audience loyalty
The old “returning viewers” stat is out. In its place, YouTube now segments your audience into: - New viewers. - Casual viewers (1–5 months active) - Regular viewers (6+ months…
Thanks for sharing Georgi Zayakov
Tuesday
1 July 2025AI-Powered Search Carousel
YouTube Introduces AI-Powered Search Carousel and Expands Conversational AI Tool. YouTube is rolling out an AI-powered search results carousel for Premium users in the U.S., designed to help users find…
Sunday
29 June 2025YouTube Studio Updates Analytics Advanced Mode
Georgi Zayakov posted that YouTube is rolling out improvements to Analytics Advanced Mode in Studio, focusing on better usability and workflow efficiency. Key changes include: - New sidebar layout for…
Friday
27 June 2025“We didn’t get clicks, but we got conversions”
That’s a view-through conversion at work. It happens when someone sees your ad, doesn’t click, but later converts. If your view-through conversion window is set to 30 days, Google Ads…
