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YouTube just got smarter about measuring audience loyalty

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The old “returning viewers” stat is out. In its place, YouTube now segments your audience into:

– New viewers
– Casual viewers (1–5 months active)
– Regular viewers (6+ months active)

This gives creators and marketers much deeper insight into real loyalty not just who came back once.

Rollout is happening now across desktop and mobile.

Thanks for sharing Georgi Zayakov

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