New: “Brand Searches” in Google Ads
Dario Zannoni discovered that Google has launched a new help page for the conversion type called “Brand Searches”, showing how often users search for your brand on Google or YouTube after seeing your ads.
Note that this was announced during GML 2025, but Google has now uploaded a help page.
Applies to: YouTube, Performance Max, and Demand Gen (YouTube, Discover, Gmail).
Attribution: 30-day last-view, view-through model.
Optimization: Not usable yet but “not yet” hints it may be in future.
Setup: Requires brand mapping (ask your Google rep).
Credit: Dario
