That’s a view-through conversion at work.
It happens when someone sees your ad, doesn’t click, but later converts.
If your view-through conversion window is set to 30 days, Google Ads will track those conversions for up to 30 days after the impression.
For top-of-funnel campaigns like Display or YouTube, setting the right window can help you capture more value even when users don’t click.
Picture from WordStream by LocaliQ
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
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