They removed the update from the page.
Below you see the update that should come soon. Thanks for spotting Dario Zannoni.
Google Ads Editor 2.10 Update
Google Ads Editor 2.10 introduces powerful AI features, enhanced targeting options, and streamlined creative tools, all accessible directly from your desktop.
This update helps advertisers managing large accounts work more efficiently, scale campaigns faster, and leverage deeper automation without relying on the web interface.
Key Enhancements:
1. Improved Targeting & Controls
Campaign-level negative keywords in Performance Max
Platform opt-outs (e.g., exclude tablets or TVs with -100% bid adjustments)
Desktop OS targeting (Windows, macOS, Linux)
2. Creative Upgrades
9:16 image support in Demand Gen (optimized for mobile)
Landing page previews for Demand Gen video ads
Barcode & QR code support in Promotion assets
3. AI-Powered Campaign Management
AI Max for smarter Search campaigns (better matching, ad personalization)
Streamlined Performance Max builder with AI asset generation
Search theme incrementality insights to identify effective targeting themes
4. Smarter Recommendations
Deep linking support with a “Get Started” link
App conversion goal suggestions for in-app optimization
5. Bulk Editing & Previews
Partial syncs for extensions (faster account updates)
Ad preview exports in CSV/Sheets
Expanded ad previews for more formats (e.g., responsive video)
6. Additional Notables
Link Checker for broken landing pages
Target CPC bidding in Demand Gen
Customer Retention Goal for Performance Max
Vertical video generation for Video Reach campaigns
Optional lead form fields to boost conversions
Compatibility Note: Requires macOS 12+ starting with version 2.9.
