Updated 12 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Saturday
14 February 2026Gemini Grows ChatGPT Leads in Daily Use
In a quiet corner of the tech newsroom, Google unveiled a confident message: Gemini was finally closing the gap with ChatGPT. The headline numbers looked impressive, and for a moment…
ChatGPT at 12% of Google Search, 190× Less Traffic
An Ahrefs analysis estimates that **ChatGPT handles about 12 % of the search-like query volume that Google processes for things people traditionally search for on Google. However, Google still sends…
Friday
13 February 2026You can’t treat ChatGPT ads like a normal ad placement
Here’s how OpenAI’s ChatGPT ads setup actually works ↓. ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises…
Thursday
12 February 2026Ads in ChatGPT
Shout-out to Juozas Kaziukėnas for uncovering how the upcoming ChatGPT ads system is shaping up. Really interesting (and important) findings: Ads in ChatGPT are coming, and there will be a…
Wednesday
11 February 2026🚨ChatGPT has started testing ads inside ChatGPT🚨
ChatGPT will show sponsored results for logged-in users on the Free and Go tiers in the US. But: • ads are clearly separated from answers. • ads do not influence…
ChatGPT will start testing ads this week.
That’s the real headline. According to CNBC, OpenAI will begin testing ads inside ChatGPT this week, following internal updates shared by Sam Altman. Not a future roadmap. Not a vague…
Saturday
7 February 2026Gemini was finally closing the gap with ChatGPT.
In a quiet corner of the tech newsroom, Google unveiled a confident message: Gemini was finally closing the gap with ChatGPT. The headline numbers looked impressive, and for a moment…
Wednesday
4 February 2026Ads in ChatGPT
Glenn Gabe & Barry Schwartz have spotted references to “ads shown to the user” in the source code of ChatGPT responses, even though live ads aren’t widely visible yet. This…
Saturday
31 January 2026ChatGPT Ads are coming and they don’t look cheap
There are strong signals that ads inside ChatGPT are coming. At first glance, the pricing stands out. According to early information, OpenAI is considering a CPM of around $60 for…
Wednesday
28 January 2026$60 per 1,000 impressions
That’s the number. That’s what OpenAI is reportedly planning to charge for ads inside ChatGPT. To put that plainly: It’s significantly higher than most major social platforms. And it’s not…
ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion
I came across this Visual Capitalist chart, and it puts things in perspective. ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league…
ChatGPT is on track for unprecedented global scale
ChatGPT is on track for unprecedented global scale, with OpenAI projecting 2.6 billion weekly users by 2030 nearly one-third of the world’s population. However, almost 90% of these users are…
