That’s the number.
That’s what OpenAI is reportedly planning to charge for ads inside ChatGPT.
To put that plainly:
It’s significantly higher than most major social platforms.
And it’s not paired with advanced measurement.
Early advertisers are expected to get:
– Views.
– Clicks.
That’s it.
No detailed conversion data.
No deep attribution.
Limited insight into what happens after the impression.
The ads are expected to appear:
Inside ChatGPT conversations.
For free users.
And for lower-priced subscription tiers.
OpenAI has also stated that:
– Ads won’t be shown to minors.
– Ads won’t appear in sensitive conversations.
– User conversations won’t be sold as data.
So this isn’t about aggressive targeting.
It’s about placement.
Being present inside one of the highest-attention environments on the internet.
Whether $60 CPM makes sense without deeper performance data is a separate discussion.
But the headline is simple:
Premium pricing.
Premium placement.
Minimal reporting.
