That’s the real headline.
According to CNBC, OpenAI will begin testing ads inside ChatGPT this week, following internal updates shared by Sam Altman.
Not a future roadmap.
Not a vague experiment.
This is live testing — now.
Why this matters:
ChatGPT is no longer just an AI product.
It is becoming a monetised interface for decision-making.
That puts OpenAI directly into the same revenue arena as
Google, Meta and Amazon but with one critical difference:
Ads appear after an AI-generated answer.
So you are not buying attention before intent.
You are buying visibility inside an already-shaped decision.
For performance marketers, this is a structural shift, not a new placement.
