Updated 6 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Tuesday
27 October 2026Google is testing a Visit site label on sponsored ads.
It sits in the corner of the ad, in blue text on a white background with a border. Clicking the label sends users to the same page as a click…
Via Barry Schwartz
You can now apply seasonal adjustments to single ad groups in App campaigns.
It's a beta. Until now you could set the adjustment for a campaign type or a specific campaign. Pick any ad group in an App campaign and enter a conversion…
Spotted by Thomas Eccel
You can now limit Microsoft Audience campaigns to chosen LinkedIn profiles.
The new "Target and bid" setting serves ads only to users matching the LinkedIn company, industry or job function you pick. Before, LinkedIn profiles could only adjust your bids. It…
Spotted by Hana Kobzová, via PPC News Feed
You can now A/B test two sets of assets inside one PMax asset group.
Google is rolling this out as a beta experiment. How the setup works: Control group: your existing assets. Treatment group: the alternative assets, either new creatives or existing ones. You…
Spotted by Thomas Eccel
Google Ads is sending a new wave of EU User Consent Policy audit emails.
The latest deadline is November 2026. Without action, you may lose access to personalization, including remarketing, and to conversion measurement. The eight issues flagged in these audits: No consent banner…
Spotted by Thomas Eccel
ChatGPT Ads titles still allow 50 characters, not 32.
The ad editor now shows a counter reading x/32 and starts warning you at 28 characters. That is only new editor text. The hard limit has not been lowered. Titles…
Spotted by Martin Röttgerding
Monday
26 October 2026Performance Max now has new options for sourcing your video assets.
The update adds more ways to bring video into PMax campaigns. No details yet on how each option works, which accounts get it, or whether this is a full rollout…
Spotted by Arpan Banerjee
Google Ads now has an All Conversions submenu under Goals > Conversions.
It opens the full conversion action overview directly. You no longer need to click View all conversion actions to get there. What you see in it: Whether an action is…
Spotted by Thomas Eccel
Some ChatGPT ads now show a Learn more link with an upward arrow.
The link sits inside text-based ads and has a dotted underline. It doesn't appear on every ad, so this looks like a test. Separately, some ChatGPT ads seem to be…
Spotted by Brodie Clark and Juozas Kaziukėnas, via Barry Schwartz
Google Ads now has an All Conversions menu item under Goals > Conversions.
It opens the conversion action overview directly. You no longer have to click "View all conversion actions" from the Summary page, which only showed conversion categories. What you see there:…
Spotted by Thomas Eccel
Microsoft Ads MCP can now pull asset performance and change history.
Two new tools are live: GetAssets and GetChangeHistory. AI tools like Claude, ChatGPT, Copilot Studio and GitHub Copilot can use them without you opening the UI. GetAssets covers text, image…
Spotted by Hana Kobzová, via PPC News Feed
Shopping ads in AI Mode now show up inline on mobile too.
The carousel sits inside the AI answer itself. On desktop it was first seen with an extra ad unit at the bottom of the response. This looks like a test,…
Spotted by Brodie Clark (desktop), via Barry Schwartz
