The link sits inside text-based ads and has a dotted underline. It doesn't appear on every ad, so this looks like a test.
Separately, some ChatGPT ads seem to be served through Amazon DSP. The click URL runs through Amazon's click-tracking server. How the integration works is still unclear, and creative control looks the same as regular ChatGPT ads.
Spotted by Brodie Clark and Juozas Kaziukėnas, via Barry Schwartz.
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