The new "Target and bid" setting serves ads only to users matching the LinkedIn company, industry or job function you pick. Before, LinkedIn profiles could only adjust your bids.
It applies to Audience campaigns only. Search, Dynamic Search Ads and Microsoft Shopping campaigns keep the "Bid only" option.
Where to find it: Campaigns > Audience campaign and ad group > Demographics > Company, Industry or Job function > Add > Targeting setting.
Spotted by Hana Kobzová, via PPC News Feed.
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