Google Ads News, as it happens.

Bing Shopping ads now show labels like “High quality” and “Small business”.

Other labels seen so far: "Buy now pay later". Until now, labels like these only appeared on Bing's text ads and organic results, not on Shopping ads. They sit right…

Via Search Engine Watch

Performance Max now has new options for sourcing your video assets.

The details are thin so far. The original post doesn't say how the options work, who can use them or whether this is a test or a full rollout.

Spotted by Arpan Banerjee

Google is testing an animated underline beneath the domain in Search ads.

The line draws itself under the website address, like someone painting it, then fades away again. It sits right below the business name. This is a different test from the…

Spotted by Alex Greenland, via PPC News Feed (Hana Kobzová)

Google’s latest Demand Gen guidance: build more creative variety.

Google reports that advertisers who adopted creative variety saw, on average, over 23% higher conversions. The recommended starting point: at least 3 videos and 3 images, covering horizontal, vertical, and…

Demand Gen cost adjustments now run for up to 60 days instead of three weeks.

If your tCPA or tROAS campaign misses its conversion target, Google can lower the costs it charged you after the fact. The window to do that just got a lot…

Via PPC News Feed (Hana Kobzová), shared by Anu Adegbola, mMBA

Google is testing a new Featured stores ad design on mobile.

The section used to sit at the top of the page. Now it shows up below the Shopping ads. It also has a new "More stores" button. At first the…

Via Search Engine Watch

New PMax campaigns will use images from your website by default from December 4.

This applies even if you switched off Dynamic Image Extensions at account level. Existing PMax campaigns keep their current settings. It covers campaigns created in the interface, Ads Editor and…

Via Search Engine Watch

Server-side GTM may now rename user_data.email to user_data.email_address.

It shows up on some installations running server container version 4.5.0. The GA4 client rewrites the customer email path in event_data. Who is affected: about half of the setups Lars…

Spotted by Lars Friis

Google can now show AI-written review summaries in your Search ads.

The summaries pull together positive online reviews about your business. They show in all positions on Google.com, on all devices. Who gets it: advertisers in the US, UK, Australia and…

Spotted by Hana Kobzová, via PPC News Feed

Google Ads now has a Policy Summary page under Admin.

You find it at Admin > Policy > Summary. It has two sections: Account issues for problems affecting the whole account. Ads and Asset group issues for single ads and…

Spotted by Hana Kobzová, via PPC News Feed

Google Ads has introduced a new ‘Sourced Videos’ on/off toggle within the Asset…

Thanks for sharing Barry Schwartz, Hana Kobzová & Reva Minkoff

Google is testing scrolling marquee ratings and reviews inside Search ads.

In one test, the ad loads in the reviews and ratings, the number of visits and a visit site link as a scrolling strip. In a second test, the domain…

Via Barry Schwartz