Google Ads News, as it happens.

Display Ad Costs Drop

Display advertising costs have fallen significantly ahead of the 2026 holiday season, giving marketers a potentially cheaper opportunity to build awareness before Black Friday and Cyber Monday competition increases. Key…

Google Tests Firearm Accessory Ads

Google Ads will run a six-month U.S. Search pilot starting in October 2026 that allows advertising for a limited set of firearm accessories, while keeping firearms, ammunition, and regulated components…

Google Expands AI Checkout

Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to…

Thanks for sharing Menachem Ani Ⓜ️

Faster Product Video Updates

Google Merchant Center has clarified how advertisers can update product videos faster. Using a new, unique video URL triggers a fresh crawl and typically updates the video within 24–72 hours,…

Thanks for sharing Hana Kobzová

Store Ratings Requirements Clarified

Google has clarified its store ratings eligibility requirements for merchants. To show store ratings on paid text and Shopping ads, advertisers generally need around 100 eligible reviews, a minimum rating…

Thanks for sharing Hana Kobzová

Sponsored Places Expand on Hover

Google is testing Sponsored Places ads that expand on hover, showing more information without a click. The test continues Google’s broader experimentation with expandable ad formats in Search.

Thanks for sharing Khushal Bherwani & Barry Schwartz

Tackling Low-Quality Leads

Google has published a new guide for lead-generation advertisers focused on preventing invalid or low-quality leads. The main message is that Google’s invalid-traffic systems alone cannot guarantee lead quality, so…

Thanks for sharing Hana Kobzová

AI Video Dubbing

Google Ads has introduced Video Ads Dubbing in Asset Studio, making it easier for advertisers to localize video campaigns at scale. The AI-powered tool can dub video ads across 33…

Google Shopping Changes in EEA

Heads up for anyone running Shopping in the EEA. Free listings from Google Shopping look to be disappearing in the EEA. The space is going to price comparison services (CSS)…

Google Updates Merchant Center Feed Specs

Google Merchant Center has expanded its product data specifications with clearer formatting guidance for its newer conversational attributes. The update adds technical names and file-format examples, making it easier for…

New Ad Experience Metrics

Google Chrome is introducing new experimental metrics to measure how ad-heavy websites feel to users. The metrics are being added to the Chrome User Experience Report (CrUX), which is based…