Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to the merchant’s website.
For qualifying U.S.-based Shopify stores, direct checkout can be enabled automatically when the store is connected to Google Merchant Center.
The system uses Google’s Universal Commerce Protocol (UCP), which connects AI shopping experiences with merchant and payment systems.
The key points are:
Eligible products can be discovered and purchased entirely within Google’s AI experiences.
Shopify merchants may be automatically opted in, with no additional setup required.
Merchants can opt out under Sales channels > Agentic, while still allowing products to appear in Google AI results.
Merchants retain the customer and order relationship, but native checkout does not support every Shopify feature, including some checkout blocks, bundles, custom pixels, and certain client-side Google Analytics tracking.
This could create measurement and customer-experience differences, so merchants should review their Agentic checkout settings.
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