Google Merchant Center has expanded its product data specifications with clearer formatting guidance for its newer conversational attributes.
The update adds technical names and file-format examples, making it easier for advertisers and feed managers to submit these fields correctly across different data sources.
Key attributes with expanded documentation include:
• Document link [document_link]
• Question and answer [question_and_answer]
• Popularity rank [popularity_rank]
• Variant option [variant_option]
• Item group title [item_group_title]
Google has also published a TSV template for conversational attributes, which should make implementation and feed management more straightforward.
For advertisers working with large or complex product feeds, the added examples remove some of the guesswork around how these newer attributes should be structured.
Update spotted by Hana Kobzová.
