Google has published a new guide for lead-generation advertisers focused on preventing invalid or low-quality leads. The main message is that Google’s invalid-traffic systems alone cannot guarantee lead quality, so advertisers need their own safeguards.
Google recommends measures such as reCAPTCHA, double opt-in, server-side validation of contact details, optimization toward lead-specific conversion goals, and greater use of first-party data. It also clarified billing treatment: invalid traffic detected before month-end billing is excluded from charges, while invalid traffic found after billing results in credits on future invoices.
Thanks for sharing Hana Kobzová
