Google Ads has introduced Video Ads Dubbing in Asset Studio, making it easier for advertisers to localize video campaigns at scale.
The AI-powered tool can dub video ads across 33 languages and locales without requiring advertisers to reshoot the original creative for every market.
First spotted in October 2025 as an internal feature, Video Ads Dubbing is now available for free to select Google Ads users.
For advertisers running campaigns across multiple countries, this could significantly simplify video localization:
🌍 Expand existing video creative into new markets
🗣️ Dub ads into multiple languages with AI
🎬 Avoid producing separate shoots for every language
⚡ Scale international video campaigns faster
The feature is available through Google Ads Asset Studio.
The update was shared by Jyll Saskin Gales & Hana Kobzová.
