Google is expanding AI Max with broader access to AI Brief and a new reporting feature designed to make AI-driven Search performance easier to understand.
The AI Brief closed beta is now rolling out in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
AI Brief lets advertisers provide detailed natural-language guidance about their business, audience, and messaging to help steer AI Max.
Google is also introducing a unified Search ads journey report that connects the search term, the creative assets shown, and the landing page visited in one view.
The new reporting is intended to give advertisers more visibility into how AI Max matches queries, assembles ads, and directs users to different pages across their website.
