Google Ads has expanded its Recommended Investment Strategy with two new budget allocation modes: Holistic and Growth.
Holistic mode can shift existing budget away from underperforming campaigns toward stronger performers while also adding incremental weekly spend. Growth mode keeps current campaign budgets intact and only adds budget to campaigns that are constrained and have room to grow.
Advertisers can optimize around either additional weekly spend or a target increase in weekly conversions, with a 7-day forecast showing the expected impact before changes are applied.
The interface can also recommend Target CPA or Target ROAS adjustments and lets advertisers filter recommendations by conversion action, campaign type, and location.
Eligible accounts need at least one campaign that is budget constrained or has an opportunity to generate additional conversions at favorable CPA or ROAS levels.
Thanks for sharing Hana Kobzová.
