Google Ads has added new guidance for testing AI Max against Dynamic Search Ads (DSAs) using experiments.
Advertisers can compare performance through either custom experiments or Google’s AI Max experiment template. Custom experiments allow the test campaign to upgrade to AI Max and, if successful, apply those changes back to the original campaign.
The template is not available for 100% DSA campaigns. In mixed campaigns, only the standard ad groups are upgraded to AI Max, while dynamic ad groups remain unchanged.
The update gives advertisers a clearer way to evaluate AI Max as Google continues moving away from Dynamic Search Ads.
Credit to Barry Schwartz for sharing!
