Google Ads News, as it happens.

Google Ads now has a help page listing every retailer you can reach through…

Each partner comes with its country and an onboarding form. Partners listed so far: Altex (Romania) Blinkit (India) Drogasil (Brazil) Instamart (India) Myntra (India) Altex is the first European retailer…

Spotted by Hana Kobzová

You can now cap budgets and prioritize channels in Google Ads.

The feature is live for Performance Max, Shopping and Search campaigns. It has also been seen outside the US. You set a channel as high or low priority, so high-priority…

Spotted by Thomas Eccel, via Hana Kobzová

Google says the Smart Bidding Learning status never lasts more than 7 days.

The help doc was rewritten and renamed "About Smart Bidding learning". It now separates the visible Learning status from the time bidding needs to stabilize. Learning is triggered by: a…

Spotted by Barry Schwartz, via Search Engine Roundtable

🚨 More control over your Google Ads budget.

Thomas Eccel reports that channel prioritization and budget caps are rolling out outside the US. → Assign high or low priority to channels. → Cap low-priority channels at a percentage…

Performance Max can now pull in sourced videos without you switching it on.

This used to be opt-in and off by default. Now it runs automatically using videos from approved sources, and you have to opt out if you don't want it. To…

Spotted by Hana Kobzová, via PPC News Feed

You can now use seasonality adjustments in Demand Gen campaigns.

They tell Smart Bidding to expect a conversion rate spike during a short event like Black Friday. Google's help page now lists Demand Gen next to Search, Shopping and Display.…

Spotted by Hana Kobzová, via PPC News Feed

ChatGPT Ads will switch on creative enhancements for all self-serve campaigns.

It starts October 30, 2026, for new and existing campaigns. OpenAI can rewrite headlines and descriptions, resize images, optimize destination URLs and translate your ad text. Variations can be prepared…

Spotted by Barry Schwartz, via Search Engine Roundtable

Financial advertisers in the US and Canada will need Financial Services…

On top of identity verification, Google will check that you are authorized by a regulator or a recognized registry before certain financial ads can run. Rollout is planned for early…

Via Google

ChatGPT traffic briefly vanished from analytics and showed up as direct.

Links in ChatGPT stopped carrying the utm_source=chatgpt.com parameter. Adobe's data on about 500 pages showed ChatGPT visits down roughly 31,000 per day, with direct traffic up roughly 26,000 per day.…

Spotted by Cedric Huesler, via Barry Schwartz

The projected weekly conversion value shows a negative figure when you decrease…

The projected weekly conversion value shows a negative figure when you decrease the campaign budget, thanks for spotting Arpan Banerjee.

Google rewrote its Data Strength guide with new advice on first-party data.

The help page now covers the Data Manager, AI Max for Search, Demand Gen, Smart Bidding and Performance Max. Signals it recommends sending: hashed emails and phone numbers. IP addresses.…

Spotted by Barry Schwartz, via PPC News Feed

You can now set up fast delivery in Google Merchant Center.

Products with quick delivery can get the "Get it fast" filter on Google Search. Right now that filter only shows in the United States. You can configure fast delivery for…

Spotted by Hana Kobzová, via PPC News Feed