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You can now cap budgets and prioritize channels in Google Ads.

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The feature is live for Performance Max, Shopping and Search campaigns. It has also been seen outside the US.

You set a channel as high or low priority, so high-priority channels get funded before the rest. The settings menu also covers budget caps for Google's own channels, Search Partners and the Google Display Network.

Demand Gen is not included yet. Google says it will follow later.

Spotted by Thomas Eccel, via Hana Kobzová.

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