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ChatGPT traffic briefly vanished from analytics and showed up as direct.

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Links in ChatGPT stopped carrying the utm_source=chatgpt.com parameter. Adobe's data on about 500 pages showed ChatGPT visits down roughly 31,000 per day, with direct traffic up roughly 26,000 per day.

OpenAI has now confirmed it was a bug. A fix started rolling out on October 15 and ChatGPT traffic is back to about normal.

My tip: if your October reports show a ChatGPT dip with a direct spike, annotate it as a tracking issue.

Spotted by Cedric Huesler, via Barry Schwartz.

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