Google Ads News, as it happens.

Bing is testing sponsored ads in a spot above everything else.

The screenshot shows a sponsored Orkin ad for a pest control search, placed at the very top of the results page. This is a test. No word yet on how…

Spotted by Khushal Bherwani, via Hana Kobzová

Google is testing a new presentation style for Search ads, where portions of ad…

Thanks for sharing Hana Kobzová

Your ads can now show in AI Mode when users connect their apps.

In March, Google said AI Mode with Personal Intelligence would stay ad-free. That has changed, and Google is now testing ads for these users. How the data is used: AI…

Via Barry Schwartz

Local Service Ads will stop showing featured professionals on your ads.

Google is telling LSA advertisers this starting in October. Headshots become optional and no longer affect ad serving. Photos, reviews and the rest of the ad stay the same. The…

Spotted by Anthony Higman, via Barry Schwartz

ChatGPT Ads now tests larger images and gets a redesigned conversions page.

What changed in Ads Manager: Wider cards and larger desktop images are in test, with full-width images on mobile. A multi-image format is coming soon. The tests run on your…

Via Barry Schwartz

Symbol for conversion tracking status.

Arpan Banerjee discovered that the tracking status now has a symbol.

AI Max update Ad Grants

Google Ads AI Max is reportedly being enabled automatically in some Google Ad Grants accounts, without advertisers manually opting in. The feature expands keyword reach using broad match technology, landing…

Thanks for sharing Hana Kobzová & Dan Kabakov

Demand Gen Drops

Google Ads is expanding its data tools for Demand Gen. The new Data Strength Uplift metric helps advertisers assess conversion gains from their data setup, while Data Manager is expanding…

Refreshed conversion recommendations

Google has refreshed its conversion recommendations page with a more spacious layout and additional guidance. The updated design includes setup prompts for lead form submissions, qualified leads, and converted leads,…

Thanks for sharing Hana Kobzová & Vojtěch Audy

Reach planner update

Google Ads’ Reach Planner now suggests average weekly frequency benchmarks for YouTube media plans based on the account’s vertical or a global average. Planners can apply suggestions with one click…

Thanks for sharing Hana Kobzová