Google Ads News, as it happens.

Merchant Center now has six conversational attributes for your product feed.

They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…

Via Search Engine Land

Google Ads customer lifecycle goals get three updates this month.

High value mode now reaches Shopping campaigns, so you can aim at your next best new customer there too. Customer retention goals roll out to Performance Max, Search and Shopping.…

Via Barry Schwartz

Smart Bidding Exploration now works in Performance Max and Shopping campaigns.

Until now it only covered Search. The idea is to bid on extra searches within terms your campaign is already eligible for. What you need: Target ROAS bidding. A campaign…

Spotted by Hana Kobzová, via PPC News Feed

You can now set up fast delivery in Google Merchant Center.

Products with quick delivery can get the "Get it fast" filter on Google Search. Right now that filter only shows in the United States. You can configure fast delivery for…

Spotted by Hana Kobzová, via PPC News Feed

Google AI Mode Now Displays Offers in Shopping Ads

Google has started showing promotions and discounts directly within Shopping ads in AI Mode. Previously, these ads only displayed product images, names, prices, brands, and reviews. What's new? Offers such…

New Store Address Attribute

Google has introduced a new store address (store_address) attribute, required for product submissions to Local Inventory Ads and Local Free Listings. The attribute links products to their physical store locations…

Thanks for sharing Hana Kobzová

Grew box design in Shopping ads

Google tests grey box design in Shopping ads. Thanks for sharing Sachin Patel.

Google Commerce Audience Sharing Update

Google Ads has introduced commerce audience sharing, allowing retailers and marketplaces to securely share first-party audience data with advertising partners, including brands and sellers. Audience sharing: Retailers can share customer…

Thanks for sharing Hana Kobzová

Google Updates Merchant Center Automation

Google has updated its Merchant Center automation guidance for products with frequently changing prices or availability. Products that change more than once per day may now be disapproved instead of…

Merchant Center UCP Rolls Out

Hana Kobzová discovered that the Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants new capabilities.

Google Expands AI Checkout

Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to…

Thanks for sharing Menachem Ani Ⓜ️

Faster Product Video Updates

Google Merchant Center has clarified how advertisers can update product videos faster. Using a new, unique video URL triggers a fresh crawl and typically updates the video within 24–72 hours,…

Thanks for sharing Hana Kobzová