Google has introduced a new store address (store_address) attribute, required for product submissions to Local Inventory Ads and Local Free Listings.
The attribute links products to their physical store locations and standardizes address information.
Key takeaways:
Merchants must provide a store address for applicable local product submissions.
Addresses must follow Google’s specified formatting requirements.
Merchants should review and update their local inventory feeds to ensure compliance.
Impact: Retailers using Google’s local shopping features may need to update their product feed configurations to prevent submission errors or product disapprovals.
Thanks for sharing Hana Kobzová
