High value mode now reaches Shopping campaigns, so you can aim at your next best new customer there too.
Customer retention goals roll out to Performance Max, Search and Shopping. Re-engagement Mode favors customers who haven't ordered in a while, while your main audience still sees your ads. Retention Only Mode runs a campaign purely for the customer segments you pick.
Percentage multipliers scale your bids with cart size. Set 1.2x and you bid as aggressively on a $500 cart as on a $50 one. They come to Search, Shopping, PMax and Demand Gen, in Google Ads and SA360.
Via Barry Schwartz.
