Until now it only covered Search. The idea is to bid on extra searches within terms your campaign is already eligible for.
What you need:
Target ROAS bidding
A campaign that is not limited by budget
Shopping campaigns with a Merchant Center feed get exploration on both Search and Shopping traffic.
Watch out: portfolio bid strategies only work with Search campaigns. In Search Ads 360, exploration is not available for Shopping or retail PMax.
Spotted by Hana Kobzová, via PPC News Feed.
Free. Read by 125K+ marketers every week.
Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
