Updated 1 day ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Thursday
27 March 20254 Shopping Pmax set-ups
I read the awesome post from Dario Zannoni about different Pmax set-ups for shopping. He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a…
Wednesday
26 March 2025Google Ads 2024: Updates You Need to Know
- Consent Mode V2 mandatory 2024. - Launch Demand Gen & removal Discovery. - Launch negative keywords Pmax. - Standard Shopping & Pmax get the same rank. - Ads in…
Tuesday
25 March 2025BIG PMAX UPDATE
Hana Kobzová discovered that Google now shows search terms from Pmax in the standard search term report!
Negative keywords out of beta
Google has launched negative keyword in PMax, so it is out of beta. Almost everybody should have access now. Let me know if you do not have access! Before you…
Wednesday
19 March 2025Basic Starting E-com Google Ads strategy
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30…
Tuesday
18 March 2025Tip for Running Google Ads in Sensitive Verticals
By Henry-Jörgen Rautits, Request your Google rep to enroll you in the "Disclaimer Asset" Beta for PMAX. This ensures your ads are never shown without the required disclaimer.A disclaimer is…
Feed Only Pmax Experiment live
A few weeks ago, Google announced the Feed Only pmax experiment. Now, Google has launched an asset-testing experiment for Performance Max, splitting traffic within a single campaign to compare feed-only…
Monday
17 March 2025Google Ads Editor 2.9 Google launched Ads Editor 2.9
The updates: System Requirement: - The Mac version now requires macOS 12 or later.- Support for versions 2.5 and below will be. New Features: - Manager Account Labels: Labels from…
Biggest Pmax change of 2025
Thomas Eccel just spotted a HUGE update: Google has removed the 100-keyword limit for PMax! For those who use negative keyword forms, this is a game-changer. Previously, PMax allowed you…
Tuesday
11 March 2025News Docs
Looks like Google has released new docs on Pmax for marketplaces. For more information check this page.
NEW Experiment Power score
Looks like Google has released a new feature because I have never heard about this. This feature called Campaign Guidance helps you improve your Google Ads experiments by providing an…
