The updates:
System Requirement:
– The Mac version now requires macOS 12 or later.- Support for versions 2.5 and below will be
New Features:
– Manager Account Labels: Labels from MCC accounts can now be attached to campaigns, ad groups, keywords, and ads.
– Shopping Ads on Excluded Brands: Performance Max campaigns can now show shopping ads on brand-related terms despite exclusions.
– Vertical Video Generation: Responsive video ads now support vertical video generation in Video Views campaigns.
– Masthead Ads Support: Creation and management of Masthead ads and ad groups are now available
.- Lift Measurement Support: Campaigns can be added or removed from existing lift measurement studies.
– Demand Gen Video Enhancements: Option to enable/disable AutoTrim for Demand Gen Video ads.
– VRC Ad Group Conversion Tool: Allows bulk conversion of VRC 1.0 ad groups to VRC 2.0.
– Age Exclusions in Performance Max: Negative age targeting can now be applied at the campaign level.
– Enhanced CPC Deprecation: Enhanced CPC is no longer compatible with Maximize Clicks or Manual CPC for Search and Display.
– Content Exclusion Changes: Now limited to Search and Display campaigns.
– New Customer Acquisition in Shopping Campaigns: The feature is now available for Shopping campaigns.
– Google Sheets Multi-Tab Export & Import: Exports now place each entity type in separate tabs for better organization.
– Color Highlighting in Sheets Export: Local edits can be highlighted in different colors.- Inventory Control for Demand Gen: “Channels” inventory control is now available for Demand Gen campaigns.
– Deep Link Fix Recommendations: New tool for identifying and fixing deep link issues.
– Pause Ad Image Field: Added for responsive video ads, mainly for “Pause ads” in Video Reservation campaigns.
– Ad Preview for RSAs & Asset Groups: Realistic previews for Responsive Search Ads and asset groups before publishing.
Deprecated Features:
– VRC 1.0 Campaigns: Replaced by VRC 2.0, which includes inventory control and requires responsive video ads.
