– Consent Mode V2 mandatory 2024
– Launch Demand Gen & removal Discovery
– Launch negative keywords Pmax
– Standard Shopping & Pmax get the same rank
– Ads in AI overview
– No Third-Party Cookies Phase-Out
– AI-Generated Product Images, reports & video (Generative AI)
– Enhanced PMax Reporting
– Redesigned Interface
– Launch Merchant Center next, Goodbye Merchant Center classic.
– News that eCPC will go away…
– Stricter rules gambling, sensitive content, and financial ads ensure compliance
– Diagnostics tools tag Quality Score and Consent Mode
– Launch Google Product studio
– RSA ads can show only 1 headline
– a lot of new ad format tests (like card ads)
– expanding vehicle ads
– more local service ads in the search page
– Enhanced conversion will be migrated to account level
– What’s app extensions for Ads
– POAS bidding Google Ads
– Conversion = key events GA4
– Roll-out Data Manager
– Testing ads in Ads in different positions
– New Retention Goals Pmax
– Pause low-activity keywords
– Pmax for Marketplaces
– Shopping Ads in Lens Search Results
– Search Ads with AI-generated Recommendations
– Loyalty Promotions for Shopping
– Improvements in Lookalike Segments
– YouTube Shopping Affiliate Program
– Automated Discounts
– Feed rules coming GMC
– Rollout Brand Restrictions
– Create and Manage campaigns in Merchant Center
– Youtube Subscriptions and Engagement goal
– Consolidating content suitability
– Expanding Merchant Center Promotions
– Automated lead credits for LSAs
– New Brand inclusions
– Goodbye UA
– Broad match on by default
– Measurement from third parties Pmax
– Simplifying content targeting
– GA4 Configuration tag = Google Tag
– New AI overview reports Ads
– Automatically pause low activity ad groups in your account
– Smart campaigns replaced by Pmax
– YouTube fewer & longer Ad Breaks
– Google Video Partners option
– Pmax Ad Grants
– New try-on product launched
– New bidding option LSA Target Cost Per Lead.
– Custom Search Terms YouTube campaigns
– YouTube Pause Ads
– Asset coverage reporting Pmax
– Shutdown Ads Creative Studio
– Google’s Reach Planner has introduced Efficient Reach!
– New shopping experience
– Goodbye Call Ads
– Traffic diversity feature beta (lowers roas)
– Update: Business Links for Google Search Ads
– Sale Events Merchant Center Next
– Travel feed ads
– Pilot shorts only ads
– New Google Travel experience
– Official announcement Demand Gen D & V 360
– New Customer Match for Google Analytics
– Sale Price Suggestions GMC
– Cash back GMC
– Shopping Ads YouTube
– Brand Guidelines for Performance Max Campaigns
– Pmax only exclude brand in search setting
– Target IP Adress
