Looks like Google has released a new feature because I have never heard about this.
This feature called Campaign Guidance helps you improve your Google Ads experiments by providing an Experiment Power score indicating the likelihood of statistically significant results long with actionable recommendations.
Available for Search and Performance Max campaigns, this feature helps optimize experiments and make informed decisions.
Benefits:
More effective experiments: Avoid inconclusive results and long experiment durations.
Faster insights: Make data-driven optimizations to improve performance.
Personalized recommendations: Adjust budgets, durations, or campaign selections for better results.
Simplified setup: Clear explanations and steps for running successful experiments.
Experiment Power Categories:
– Low (0-49%)
– Medium (50-79%)
– High (80-99%)
For more information, check this page.
