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Tip for Running Google Ads in Sensitive Verticals

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By Henry-Jörgen Rautits, Request your Google rep to enroll you in the “Disclaimer Asset” Beta for PMAX.

This ensures your ads are never shown without the required disclaimer.A disclaimer is a legal or consent notice that must accompany your ads. Advertisers are responsible for ensuring compliance with Google’s policies and local laws.

Ads with disclaimers will only run on eligible formats and channels; if a format or channel is unsupported, the ad won’t be served.

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