Updated 3 hours ago
Google Ads News, as it happens.
Every Google Ads, GA4 and PPC change I spot, posted the day it happens, with a screenshot and what it means for your account.
Wednesday
28 October 2026You can now A/B test two asset sets inside one PMax asset group.
This is a beta experiment. Here is how it works: Control group: your existing assets. Treatment group: the alternative assets, either new creatives or ones you already use. Traffic split:…
Spotted by Thomas Eccel
Google Ads API 26.1 lets you prioritize ad networks and cap secondary spend.
It is a minor release. The main changes: Budgets can rank Google-owned properties, Search Partners and the Display Network in two tiers, with optional spending caps on the second tier.…
Via Barry Schwartz (Search Engine Roundtable)
You can now A/B test asset groups in Performance Max.
Google has a beta experiment that compares two sets of assets inside the same PMax asset group. How it works: The control group keeps your existing assets. The treatment group…
Spotted by Thomas Eccel
Tuesday
27 October 2026You can now add product questions and answers to your Shopping feed.
Merchant Center has a new question_and_answer attribute. You can submit up to 30 Q&As per product. Use it for compatibility, sizing, materials, installation and common buying concerns. You can send…
Spotted by Ayisha Yousef, via Search Engine Roundtable
You can now A/B test asset groups in Performance Max.
Google has a beta experiment that compares two sets of assets within the same PMax asset group. How it works: Control group: your existing assets. Treatment group: the alternatives you…
Spotted by Thomas Eccel
You can now A/B test two sets of assets inside one PMax asset group.
Google is rolling this out as a beta experiment. How the setup works: Control group: your existing assets. Treatment group: the alternative assets, either new creatives or existing ones. You…
Spotted by Thomas Eccel
Monday
26 October 2026Performance Max now has new options for sourcing your video assets.
The update adds more ways to bring video into PMax campaigns. No details yet on how each option works, which accounts get it, or whether this is a full rollout…
Spotted by Arpan Banerjee
Performance Max now has new options for sourcing your video assets.
The details are thin so far. The original post doesn't say how the options work, who can use them or whether this is a test or a full rollout.
Spotted by Arpan Banerjee
Sunday
25 October 2026New PMax campaigns will use images from your website by default from December 4.
This applies even if you switched off Dynamic Image Extensions at account level. Existing PMax campaigns keep their current settings. It covers campaigns created in the interface, Ads Editor and…
Via Search Engine Watch
Thursday
22 October 2026Google Ads customer lifecycle goals get three updates this month.
High value mode now reaches Shopping campaigns, so you can aim at your next best new customer there too. Customer retention goals roll out to Performance Max, Search and Shopping.…
Via Barry Schwartz
Smart Bidding Exploration now works in Performance Max and Shopping campaigns.
Until now it only covered Search. The idea is to bid on extra searches within terms your campaign is already eligible for. What you need: Target ROAS bidding. A campaign…
Spotted by Hana Kobzová, via PPC News Feed
You can now cap budgets and prioritize channels in Google Ads.
The feature is live for Performance Max, Shopping and Search campaigns. It has also been seen outside the US. You set a channel as high or low priority, so high-priority…
Spotted by Thomas Eccel, via Hana Kobzová
