Merchant Center has a new question_and_answer attribute. You can submit up to 30 Q&As per product.
Use it for compatibility, sizing, materials, installation and common buying concerns.
You can send it through a primary feed, a supplemental feed or the Merchant API.
Watch out: no promise of better Shopping rankings, lower CPCs or higher PMax ROAS.
My tip: start with a few products, check that Google processes the attribute, then scale.
Spotted by Ayisha Yousef, via Search Engine Roundtable.
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