Google Ads News, as it happens.

Google Ads now has a help page listing every retailer you can reach through…

Each partner comes with its country and an onboarding form. Partners listed so far: Altex (Romania) Blinkit (India) Drogasil (Brazil) Instamart (India) Myntra (India) Altex is the first European retailer…

Spotted by Hana Kobzová

You can now cap budgets and prioritize channels in Google Ads.

The feature is live for Performance Max, Shopping and Search campaigns. It has also been seen outside the US. You set a channel as high or low priority, so high-priority…

Spotted by Thomas Eccel, via Hana Kobzová

🚨 More control over your Google Ads budget.

Thomas Eccel reports that channel prioritization and budget caps are rolling out outside the US. → Assign high or low priority to channels. → Cap low-priority channels at a percentage…

Performance Max can now pull in sourced videos without you switching it on.

This used to be opt-in and off by default. Now it runs automatically using videos from approved sources, and you have to opt out if you don't want it. To…

Spotted by Hana Kobzová, via PPC News Feed

You can now use seasonality adjustments in Demand Gen campaigns.

They tell Smart Bidding to expect a conversion rate spike during a short event like Black Friday. Google's help page now lists Demand Gen next to Search, Shopping and Display.…

Spotted by Hana Kobzová, via PPC News Feed

Demand Gen Drops

Google Ads is expanding its data tools for Demand Gen. The new Data Strength Uplift metric helps advertisers assess conversion gains from their data setup, while Data Manager is expanding…

Reach planner update

Google Ads’ Reach Planner now suggests average weekly frequency benchmarks for YouTube media plans based on the account’s vertical or a global average. Planners can apply suggestions with one click…

Thanks for sharing Hana Kobzová

Google Launches SDF v11

Google has launched Structured Data Files (SDF) v11 for Display & Video 360 (DV360), introducing new features for large-scale campaign management. Key updates: Expanded audience targeting: Broader support for including…

Overlay on videos

Google Ads is introducing a new “Overlay on videos” feature for Demand Gen campaigns. This allows Google to automatically add text from your ad assets on top of videos. The…

Thanks for sharing Hana Kobzová & Gert Jan van Egmond

YouTube Allows Gambling Masthead Ads

On October 21, YouTube’s ad requirements will be updated to permit Masthead advertisements for online gambling who are certified under our Gambling and games policy.

Google Expands Conversion Lift Access

Google has expanded self-serve Conversion Lift to Search and Performance Max campaigns, removing the previous requirement to work with a Google representative. Advertisers need at least 1,000 observed conversions and…

Thanks for sharing Hana Kobzová

VTC Optimization Now Default

Google Ads is now enabling view-through conversion (VTC) optimization by default for newly created Demand Gen campaigns. Previously, the setting was off by default and only supported YouTube and Discover…

Thanks for sharing Hana Kobzová