Google has launched Structured Data Files (SDF) v11 for Display & Video 360 (DV360), introducing new features for large-scale campaign management.
Key updates:
Expanded audience targeting: Broader support for including and excluding lookalike audiences.
Location targeting: Target users near business chains and store locations through bulk uploads.
YouTube improvements: Updated third-party vendor configurations with support for multiple vendors.
New campaign formats: Support for YouTube Instant Deals, currently limited to selected beta partners.
Important: SDF versions older than v10 will no longer be supported starting January 2027. Existing templates and automated workflows may need updating.
Bottom line: SDF v11 offers greater flexibility and efficiency for managing targeting and YouTube campaigns at scale, especially for advertisers and agencies using bulk uploads and automation in DV360.
