Google Ads News, as it happens.

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Ultimate Google Ads Checklist

I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding. 👉 PMax across the full funnel…

The real difference in campaign type’s

Search = Capture demand. People are already looking. Keyword-based targeting. High intent traffic. Best for immediate leads/sales. Bottom of funnel. Performance Max = Scale demand. Google finds more conversions for…

Google brings shopper data closer to YouTube

Albertsons Media Collective is bringing retail signals to YouTube with Google’s Commerce Media Suite. With Google and YouTube present in 82% of discovery journeys, this partnership helps brands reach high-intent…

Search on YouTube is getting more conversational

They’re testing “Ask YouTube” a new AI-powered search experience that delivers structured answers (like itineraries or recommendations) instead of just a list of videos. Why it matters: Search is shifting…

Insane Things You Can Do With YouTube Ads

Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…

If your Demand Gen ads are stuck “in review”… it’s not just you

Advertisers are reporting 7+ day delays — with no policy flags, no warnings, and no clear reason. What’s weird: • It’s only impacting Demand Gen. • Search & Performance Max…

New Demand Gen Campaign feature

Google has introduced a new feature in Demand Gen campaigns that allows advertisers to upload static display ads for placement on the Google Display Network. Advertisers can upload up to…

Thanks for sharing Dario Zannoni

Updated YouTube Creator Overview

Google Ads just made influencer marketing a whole lot easier. The YouTube Creator Partnerships overview now shows you creators who already mention your brand no more manual prospecting. And the…

New CTA

Arpan Banerjee discovered that YouTube is testing a new CTA!

Insane Things You Can Do With YouTube Ads

Intent-Based Targeting – Reach people actively searching for solutions. Skippable In-Stream Ads – Pay only when users actually watch or engage. Custom & Lookalike Audiences – Target warm users &…

YouTube and Discover Feed ad requirements update

The YouTube and Discover Feed ad requirements have been updated to clarify the treatment of election ads. This update was made solely to provide clearer guidance to advertisers and no changes were…