Google brings shopper data closer to YouTube

Albertsons Media Collective is bringing retail signals to YouTube with Google’s Commerce Media Suite

With Google and YouTube present in 82% of discovery journeys, this partnership helps brands reach high-intent Albertsons Companies shoppers across YouTube and premium inventory in Display & Video 360 with SKU-level sales measurement.

By unifying brand and shopper marketing, brands like Keurig Dr Pepper can optimize performance with greater accountability and drive ROI across the full shopper journey.

Reach out to your Google account team to learn more.

Leave a Comment

Your email address will not be published. Required fields are marked *