I reviewed a lot of lead gen accounts recently.
Same pattern every time:
Tracking is incomplete
Leads aren’t qualified
Sales team not aligned
Follow-up too slow
So I created a Google Ads Lead Gen Audit Sheet (2026) focused on what actually matters:
✔ Tracking + offline conversions
✔ Funnel structure (Search + PMax + Demand Gen)
✔ Landing pages & forms
✔ Lead quality (not just CPL)
✔ CRM + follow-up systems
Because in lead gen…
👉 More leads ≠ better results
👉 Better leads = real growth
